“The home of the cocktail” , but also “ cocktail made to measure ”, otherwise known as “ ad hoc ”; this is the message that the brand intends to convey starting from its name.
After debuting in 2020 with premixed craft cocktails in bottles, ideal for wine shops under this brand, the Milanese company has decided to extend its offering to the channel in which it has specialized for 60 years: the HoReCa sector.
With this line the company is addressing a different audience from the one loyal to the Naty's brand, mainly represented by high-level cocktail bars.
In fact, in this case he directs his proposal of premixed cocktails to all those places that do not have a professional bartender but wish to serve cocktails mixed with premium ingredients and with the exact recipe for its execution.
This formula is advantageous in several aspects that in addition to ensuring the quality of the mix in which consistency is found both in the price and in the offer, it finds extreme logistical convenience since the management of the stocks is the same as that of the beers.
It is also a sustainable choice to eliminate all the packaging of the various products needed to mix at the moment, as well as being simply practical thanks to the space in the warehouse that is saved.
Although HOC cocktail does not hide the fact that it has several bartenders working on various proposals, the launch is structured around the offer of three cocktails :
Spritz With the classic recipe, including Aperol aperitif
Gin Tonic Dry Gin mixed with tonic water for a timeless classic
Paloma Refreshing new drink, with 100% agave tequila, lime juice and grapefruit soda
All that remains is to go and try them, even just to be able to talk about them, in the three events that the company has specifically planned:
- Hospitality - Riva del Garda 5-8 February
- Beer & food attraction – Rimini 18-20 February
- Tirreno CT – Massa Carrara 3-6 March
- Roma Bar Show 2024 – May 13-14
- Sial Paris 2024 - 19-23 October